#VAXTHENATION – LIVE Alliance launches national vaccination campaign | 400+ artists & industry join forces


– LIVE Alliance launches national vaccination campaign | 400+ artists & industry join forces

The COVID-19 vaccine rollout is ramping up across the nation. Today, Australia’s $36.4 billion* Live Entertainment Industry is speaking out.


No more virtual performances – it’s time for real life!



More than 400 of Australia’s biggest artists and performers have joined forces. With leading tour promoters, music festivals, venues, ticketing agencies, record labels, comedy producers, theatre, opera and dance companies, streaming platforms. Global brands like Youtube Music and TikTok to launch #VAXTHENATION – a new campaign asking Australians to help ‘stop the interruptions’ and get vaccinated… now!


Spearheaded by the newly established LIVE Alliance (Live Industry Venues + Entertainment) – which includes representatives from organisations Association of Artist Managers (AAM), Australian Live Music Business Council (ALMBC), Australian Music Industry Network (AMIN), APRA AMCOS, Australian Recording Industry Association (ARIA), Australian Festivals Association (AFA), Frontier Touring/Mushroom Group, the Live Entertainment Industry Forum, Live Nation, Live Performance Australia (LPA), Secret Sounds and TEG – #VAXTHENATION has brought our country’s Live Events Industry together as never before.


Lending their names to #VAXTHENATION are over 225 performers including PowderfingerJimmy BarnesTim MinchinCourtney BarnettCeleste Barber. Vance JoyPaul KellyArchie RoachEm Rusciano, Guy SebastianDave ThorntonAdam HarveyAmy Shark.  Iva DaviesGina JeffreysJohn WilliamsonCourtney ActBirds Of TokyoTom Gleeson.  Amyl & The SniffersHilltop HoodsNazeem HussainMarcia HinesMidnight OilJudith Lucy. RÜFÜS DU SOLChristian HullTroy Cassar-DaleyNina Las VegasBriggsJudith Lucy. Daryl BraithwaiteHuman NatureMelinda Schneider and countless more.

See pages below for the full list of organisations and artists supporting this incredible call-out.


#VAXTHENATION aims to remind all Australians of the magic of live events. It kicks off today with a national television campaign – watch the TVC here – sound tracked by multi-Platinum ARIA winners Powderfinger, who donated the use of their iconic hit single “My Happiness”.


Launched under the guidance of advertising guru Russel Howcroft. The TVC was created by agencies Mushroom Creative House and Good One Creative. Says Howcroft:





Australia has one of the world’s leading music and entertainment sectors. It’s not just vital to our economy and jobs; it provides a rich cultural fabric that connects us all. From sweaty pub gigs to crying with laughter at a comedy show; being moved by an opera aria or diving into the festival mosh. Taking your child to their first live show, marvelling at an intricate ballet or sitting with loved ones in an ornate theatre. These are the moments we all want to get back to.


Vaccination is the only way to ‘stop the interruptions’ and break the cycle of lockdowns.


With a target of 80% agreed by National Cabinet, the LIVE Alliance says vaccinations are not only important for overall public health but an essential step in stopping the ongoing and devastating effect to our live entertainment and events industry. LIVE Alliance members say:


“The impact of the pandemic on Australia’s world-leading music, theatre, comedy and live entertainment industries has been truly devastating. Getting vaccinated is the crucial step fans can take which will allow us to join together and enjoy the unbeatable magic of live performance once again.”


Australia needs to get vaccinated, so we can all get back to doing the things that we love.


Help us stop the interruptions and get vaxxed as soon as you can. Every jab makes a difference, and every Australian can play their part. 


Let’s get our live industry back on the road!


Head to the #VAXTHENATION website for further details and information on where to get your jab: vaxthenation.com.au.