IRFXXN COMBINES
WITH ACCLAIMED PRODUCER
BEATSWITHSHEPH FOR
IMMACULATE RNPOP
DEBUT SINGLE ‘LATEST SONG’
Bursting onto the scene, IRFXXN (pronounced IRFAAN) combines with acclaimed producer BeatswithSheph for a stunning debut. Hungry for the spotlight and committed to making his mark in the professional music industry, IRFXXN’s debut single is a cleverly curated banger – cementing him as an artist who can master the art of the hook friendly verse.
“This song from beginning to end was a whole creative unleash. Everything from the lyrics to the drums was a “do as you wish and be free to express”. Be raw, be vocal, be honest. There was no room for timidness, unease or worry. All about being who we are and expressing our sound in a creative and relatable way.” IRFXXN
Fans of international stars Khalid and French Montana will find a new favourite in IRFXXN. His masterful blend of pop, RnB and a touch of swing reminiscent of modern dancehall, is an instant mood lifter.
Recently signed to Sydney label Sheph Division, this is the first taste of an artist who is committed to showcasing his own voice. IRFXXN leans into the elegance of his vocals, and is less concerned with selling himself and more with authentically being himself.
Quickly rising to fame through social media due to a viral Tik Tok video showcasing a small extract of debut single ‘Latest Song’, which amassed over 1 Million streams, It is clear his sound is one fans are hungry to hear.
He exudes comfortability self-contentment, born from years of coming to terms with his passion for a music career which was inherently at odds with his traditional Muslim, Fijian-Indian upbringing and values. His love for music can be traced back to childhood where he would try to mimic his brother’s vocal modulation as he recited religious prayers.
“Performing music in public always came with a whole heap of added baggage, I constantly thought about what my family would think if they found out or how it would impact the way they see me but you realise soon enough that you are not made to please everyone, make yourself happy and if the people around you really love you, they’ll be happy for you.” IRFXXN
‘Latest song’ is a celebration of staying true to your values and communicating with honesty. Not just a vibey dance track, but a sobering quality in IRFXXN’s tone demands attention. His emotional vulnerability culminates to a passionate exaltation that pangs the heart with empathy – reminding us of our own past experiences in relationships where honest communication fell on unreceptive ears.
“The song is about someone who is conflicted about what he should do. He’s someone who knows his worth but is unwilling to let go of the potential he sees in the relationship he’s trying to create.” IRFXXN
Accompanying this release is a decadent music video that was directed by Sydney creative video production agency SkyLake Media (Manu Crooks, Billymaree, Young Lipz) filmed in Eastern Creek, Sydney.
The music video was created from the comments and response to his viral TikTok moment. “Initially when we created the song we put up a small snippet on TikTok that went viral and brought in a lot of new listeners. The general consensus of what my fans were saying was “this is my new late night drive jam” We saw it and ran with what the audience wanted to see. Nice car, nice view and great shots.” IRFXXN
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