ALTERJOY SHARES
EXPERIMENTAL NEW
ALT-METAL TUNE
“WORLD SO LOUD”
Dark-pop solo powerhouse ALTERJOY shares new single World So Loud, tackling themes of hypocrisy, societal decay, and the consequences of human actions. The official music video will premiere this weekend in Sydney at Clipped TV’s Inner West Film Festival.
World So Loud critiques societal norms and behaviours, diving into the destructive cycle of hypocrisy and exploitation. Once again working alongside established producer ChrisLalic (Windwaker), Ben Heidrich, also known as ALTERJOY, explores the overwhelming and chaotic nature of the world in his new single, as the title suggests.“‘World So Loud’ encapsulates a sense of dissonance, noise, and confusion, reflecting the challenges and contradictions faced by individuals in society.” explains Heidrich. “It also implies the pervasive influence of external pressures and societal expectations that contribute to the struggle talked about in the lyrics.”
World So Loud carries over themes established in previous single Better Make A Move, which took a step into the dark side of ambition and desire, exploring our addiction to instant gratification and the hunger for attention as we prioritise status and wealth over human connection, particularly in such a social media driven society.
ALTERJOY is the brainchild of singer songwriter Ben Heidrich, predominantly known for his role as drummer in Adelaide alternative metal outfit, The Daily Chase. Relocating to the Gold Coast last year, Heidrich ignites his creativity in the form of ALTERJOY, a project free from genre restraint and restriction. Experimenting with elements of EDM, metal, dark pop and hip hop, inspired by artists to the likes of Enter Shikari, BILMURI and Ghostmane, ALTERJOY borrows from a broad range of genres, setting out on a unique path of self discovery and sonic exploration.
Launching in 2023, This is Real became ALTERJOY’s debut single, a rock anthem built upon a cinematic landscape, paving the foundations of alternative pop rock mixed with EDM elements. A blend of dark synths and vibrant keys sought to strike listeners in the feels from the first drop. This years sophomore single Hella Good is a fierce and confident cover of a No Doubt favourite. The single reached tens of thousands of streams across YouTube and Spotify and further established ALTERJOY as a newcomer worth watching.
Launching in 2023, This is Real became ALTERJOY’s debut single, a rock anthem built upon a cinematic landscape, paving the foundations of alternative pop rock mixed with EDM elements. A blend of dark synths and vibrant keys sought to strike listeners in the feels from the first drop. This years sophomore single Hella Good is a fierce and confident cover of a No Doubt favourite. The single reached tens of thousands of streams across YouTube and Spotify and further established ALTERJOY as a newcomer worth watching.
World So Loud is available and streaming everywhere now.
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