HIGHER BROTHERS’ KNOWKNOW
SHARES “MR. ENJOY DA MONEY”, HIS VERSATILE SOLO DEBUT LP A DIVERSE AND ENCHANTING COLLECTION OF GENRE-BENDING JAMS | OUT NOW
Turning heads with his genre-bending bangers, KnowKnow is prepared to take his hustle worldwide. Already an RIAA Certified Gold artist and member of the internationally renowned Higher Brothers,KnowKnow gracefully assumes the spotlight in Mr. Enjoy Da Money, his solo debut album. With songs that range from club hits to lush R&B, Mr. Enjoy Da Money is KnowKnow’s own personal role-playing game. The Nanjing native cycles through various characters to fit the mood of each song starting with his chief personality Mr. Enjoy Da Money and introducing ancillary characters Mr. Bentley, BabyCEO, Mafia Cashier, Mr. Right, and other
“Chinese Hip-Hop’s Greatest Hope”
“At the other end of the stage, Dzknow (KnowKnow), another Higher Brothers rapper, grabbed a fistful of cash and took aim, sending a flurry of fake bills raining down on the sweaty fans below.”
The New York Times
“So far, [Higher Brothers] have proven they have what it takes to smash through both language and cultural barriers, bringing their unique brand of Chinese rap across to international
A testament to KnowKnow’s extraordinary musical ability and wild imagination, Mr. Enjoy Da Money is a playful and surprising record, equal parts hard and soft, one-half high-energy trap music, one-half lush love songs. KnowKnow draws inspiration from far and wide, high and low. Listen closely and you’ll find traces of Beethoven and Rich the Kid, and references to Santa Monica, Chengdu, Grand Theft Auto, The Wolf of Wall Street, Scarface, and more. The album features appearances from Chinese mega star Jackson Wang, Higher Brothers’ Masiwei, and a debut guest spot from KnowKnow’s Mr. Enjoy Da Money signee BABYBO.
To accompany the release of the mixtape, KnowKnow explores his ‘Mr. Right’ persona with his new video for ‘R&B All Night‘. On the track, KnowKnow hits high notes with ease, wistfully telling us about his long distance love in Los Angeles–she can’t be with him all the time, but she’s the reason why he loves visiting the United States. Musically, ‘R&B All Night‘ is a faithful recreation of ’80s R&B, complete with a wailing saxophone smoothly evoking the feels of a love lost too soon. The video leans into the throwback aesthetic, taking us back in time to the 1980s as KnowKnow spends a beautiful sunset with his erstwhile girlfriend on Santa Monica Beach, creating a memory he wishes could last forever. Watch it HERE.
One fourth of the crossover rap group sensation Higher Brothers, KnowKnow (fka DZKnow) is known for his iconic look and versatile vocal skills. Representing Higher Brothers on 88rising track ‘Midsummer Madness’ alongside Joji, Rich Brian and AUGUST 08, which went RIAA Gold earlier this year, KnowKnow hits high melodic notes and delivers trap-style rap flows with ease. He’s also the artist behind ‘2 The Face’ with Rich Brian and the infectious hook in ‘Lover Boy 88’. Mr. Enjoy Da Money is the name of KnowKnow’s persona, first solo project, streetwear brand, and upcoming record label.
Widely regarded as China’s most accomplished rap group, Higher Brothers is a 4-man group comprised of KnowKnow, MaSiWei, Melo, and Psy P. Named ‘2018 Hip Hop Artist Of The Year’ by NetEase (one of China’s top music streaming platforms with over 600M active users), and hailed by The New York Times as “the current breakout stars of the Chinese hip-hop world,” Higher Brothers have continued to break new ground with millions of views on every music video and profiles with international media like CNN, Vice News, Rolling Stone and Los Angeles Times. They’ve been tapped by household brands, including Adidas, Sprite, GUESS, and Air Jordan (with Russell Westbrook), to represent China and bridge global interests.
Mr. Enjoy Da Money is available to stream worldwide via 88rising, exclusively distributed by 12Tone Music. Buy/stream it here.
Mr. Enjoy Da Money tracklist:
2. Mafia Cashier
3. Mr. Bentley
4. Face Power ft. Jackson Wang
6. Role Playing Game
7. Higher Speed Club ft. BABYBO
8. Uncomfortable ft. MaiSiWei of Higher Brothers
10. Secret Door
11. R&B All Night
12. Love Song 4 Me
13. Ik Hou Van Jou ft. MaiSiWei of Higher Brothers
14. I Love You 3000 III