JADE BIRD
SHARES HER NEW SINGLE
“NOW IS THE TIME“
Jade Bird today releases her new single, “Now is the Time”, taken from her forthcoming sophomore record Different Kinds Of Light, due for release on August 13th via Glassnote Records.
“If I had a penny for all your potential, I’d be left drowning in my mouthful of metal,” Jade sings on “Now is the Time”. The new track is a testament to Jade’s maturity and evolution with her songwriting; now able to identify and process her emotions more effectively, Jade’s storytelling ability is unmatched.
She talks of the new single, “Now is the Time is the only song to have me smiling and laughing listening to it back in RCA. We had the Beegee’s in mind and soul, triple tracking the vocals and putting a load of chorus on the guitar. I wrote it at the foot of our hotel bed in Mexico City, it’s a big motivational anthem for someone I want to put my arms around or lift them in the darkest time. Given that I wrote it mid pandemic, the sentiment to getting to the backend of this hell is heavily felt now, when I play it live and do a two step with my bass player!!!”
In advance of confirming details of the new album, Jade released ‘Headstart’ and ‘Houdini’ at the back end of 2020, followed more recently by the BBC Radio 1 play-listed single ‘Open up the heavens’ and the live EP ‘RCA Studio A Sessions’, taken from her live stream show from the iconic studios earlier this year which once again showcased her natural talent, uncompromising sense of self and enviable musicianship to the world. Jade also played a sold out, socially-distanced tour in America and turned in a brilliant performance of ‘Headstart’ for The Tonight Show Starring Jimmy Fallon (HERE).
The RCA studios in Nashville and the North American americana/alt-rock music scene feature heavily in the life cycle of this new album as that’s where Jade majoritively recorded ‘Different Kinds of Light’ with powerhouse producer Dave Cobb (John Prine, Lady Gaga). Over the last 2 years, Jade has organically become part of a community of American songwriters and artists, and the likes of Jason Isbell, Sheryl Crow and Jade’s friend and collaborator, Brandi Carlile have all taken the British voice firmly under their wing.
Jade Bird’s self-titled debut album was received with much critical acclaim when it was released in 2019. Even as a first offering from the then 21 year old, the album helped set the bar for female musicianship in the current age, carried along by Jade’s mature and sharply observed narrative vignettes of relationships, divorce and everything in between. Jade had a taste of the UK hype cycle, making the BBC’s 2018 Sound Of… poll and being tipped everywhere from Vogue to Rolling Stone. Her debut album ‘Jade Bird’ also received plaudits from the likes of Pitchfork and NPR.
Jade Bird remains one of the UK’s most individual and exciting female voices out there. With ‘Different Kinds of Light’ we find her cool, calm and collected – confidently striding ahead into her sure-to-be enthralling next chapter of her life and music.
“Now Is The Time” is available on all platforms now.
Pre-order ‘Different Kinds of Light’ HERE
Praise for Jade Bird:
“In a sea of songwriters overshadowed by overshot production and forced authenticity, Bird stands out as a self-assured voice.” – Pitchfork
“Bird’s profound musings, which range the gamut from deeply personal to universal in scope, are told through a soaring blend of country, indie pop, and folk, but the most impactful musical element on display here is the rising artist’s ever-impressive voice. Liable to ascend into heart-piercing vocal acrobatics at a moment’s notice, what is most impressive is how Bird maintains her innate gift for impactful storytelling even in her quietest of moments.” – Ones to Watch
“(Jade Bird’s live show) rises with righteous lovelorn anger and falls with quiet reflection. Dipping between acoustic solos and full band freak-outs, it’s part smoky jazz club set, part thigh-slapping rodeo.” – The Guardian
“Jade Bird(’s debut) has the edge of an assured debut album and is a startling introduction to a British talent who looks set to take the States by storm. Whatever she decides to do with the next set of songs – build them bold and brash, or strip them back to considered jams – it’s hard to imagine them failing on her anytime soon.” – NME
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