ALTERJOY SHARES REFLECTIVE GENRE-BENDING NEW SINGLE “RADIATE”

ALTERJOY SHARES

REFLECTIVE GENRE-BENDING

NEW SINGLE “RADIATE”

 


 

Dark-pop solo powerhouse ALTERJOY shares introspective new single Radiate, exploring the process of overcoming mental struggles, reconnecting and seeking the light on the other side.

 

Radiate was created with long term collaborator and producer Chris Lalic (Windwaker), and highlights the wild, intense journey of battling internal pain and using that struggle as a form of artistic expression. Ultimately, the song portrays a message of resilience and transformation through confronting and overcoming personal challenges.

 

The new single follows on from ALTERJOY’s April single, World So Loud, which followed a similar reflective theme critiquing societal norms and behaviours, diving into the destructive cycle of hypocrisy and exploitation. The official music video was premiered in Sydney at Clipped TV’s Inner West Film Festival.

 

 

ALTERJOY is the brainchild of singer songwriter Ben Heidrich, predominantly known for his role as drummer in Adelaide alternative metal outfit, The Daily Chase. Relocating to the Gold Coast last year, Heidrich ignites his creativity in the form of ALTERJOY, a project free from genre restraint and restriction. Experimenting with elements of EDM, metal, dark pop and hip hop, inspired by artists to the likes of Enter Shikari, BILMURI and Ghostmane, ALTERJOY borrows from a broad range of genres, setting out on a unique path of self discovery and sonic exploration.

 

Launching in 2023, This is Real became ALTERJOY’s debut single, a rock anthem built upon a cinematic landscape, paving the foundations of alternative pop rock mixed with EDM elements. A blend of dark synths and vibrant keys sought to strike listeners in the feels from the first drop. This years sophomore single Hella Good is a fierce and confident cover of a No Doubt favourite. The single reached tens of thousands of streams across YouTube and Spotify and further established ALTERJOY as a newcomer worth watching.

 

ALTERJOY is a musical odyssey for those craving something refreshingly unique and thought-provoking. Heidrich’s refusal to be confined by convention has led his solo project into uncharted territory, creating a thrilling and unpredictable listening experience.

 

Alterjoy cover

 

Radiate is available and streaming everywhere now. Official single artwork above

 


 

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